Teledirect Partners 71 Prince Street Boston, MA 02113 Phone: 617-973-6667 Fax: 617-973-0460 Email Us
In a survey of 205 b2b marketers and a review of the results of thousands of telemarketing campaign records, TeleNet Marketing found that it took an average of 7 calls to connect with C-Level prospects and that it took up to 12 calls to C-Level contacts before daily call returns started to drop off. The full survey results are presented on Marketing Sherpa, reference article 30060.
Recommendation: Tell your reps the results are in the numbers. And be sure that they are armed with targeted voicemail scripts which give the prospect a compelling reason to return the call.
Allowed tags: <a> link, <b> bold, <i> italics
Covering topics ranging from telemarketing to customer service, prospecting to account management, this blog provides tips, techniques, and practical advice about the business of doing business by phone.
© 2013 Teledirect Partners