Make the right first impression, create an introductory telephone script.

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Ever get stuck for the right words when a prospective client answers the phone?  Or stumble over your words when you get a gatekeeper or the inevitable voicemail?

One way to ensure a smooth conversation is to spend 5 minutes before the call writing down what you want to say.

Be sure to create three versions:  one for the prospective client, one that appeals to the gatekeeper/assistant, and one that works for voicemail.  Set them up as a template and customize it slightly for each new prospect.

Scripting delivers a professional message every time.