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(1) Do you know what your customers and prospects hear when they call your company? (2) Are your Customer Service representatives and/or the person answering your main number courteous, knowledgeable, and professional? (3) Are you sure your customers and prospects are getting the best service and the right information each and every time they call your company?
If the answer to any of these questions is ‘No’ or ‘I don’t know’, consider implementing a regular tele checkup program. Every week, make a few calls to your company’s main number and to your Customer Service line. Make the calls on different days, at different times of the day. And come to the calls prepared with specific questions. This exercise will provide with the answers to questions (1), (2). & (3) and more.
Teletip: If you have a distinctive voice, it would be worth the investment to hire a ‘secret shopper’ to do these calls on your behalf.
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Covering topics ranging from telemarketing to customer service, prospecting to account management, this blog provides tips, techniques, and practical advice about the business of doing business by phone.