Don’t let your telesales reps give up, keep dialing the C-Level prospects until…

In a survey of 205 b2b marketers and a review of the results of thousands of telemarketing campaign records, TeleNet Marketing found that it took an average of 7 calls to connect with C-Level prospects and that it took up to 12 calls to C-Level contacts before daily call returns started to drop off.  The full survey results are presented on Marketing Sherpa, reference article 30060.

Recommendation:  Tell your reps the results are in the numbers.  And be sure that they are armed with targeted voicemail scripts which give the prospect a compelling reason to return the call.